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N E S C A F É

About Client

The NESCAFÉ® Dolce Gusto aimed to enhanced by creating fresh and innovative campaign using Generative AI.

Nescafe Dolce Gusto x Keenfolks - The FrappAI of Your Dreams

Solution

In a landscape dominated by fleeting trends, Nescafé Dolce Gusto dared to stand out with 'Frapped: The FrappAI of Your Dreams'. Building on the global phenomenon of Spotify Wrapped, we decided to bring Dolce Gusto brand's unique vibe into the mix. Embracing creativity and innovation, we crafted an interactive experience on Instagram Stories, inviting users to design their personalized FrappAI. With a Dolce Gusto pod base as their canvas, users selected from a vibrant palette of colors, reflecting the mood of their year. Behind the scenes, our 'Creative bAIristas' employed cutting-edge AI technology to transform these choices into captivating FrappAI images, each as unique as the individual who crafted it.

Result

This 24-hour campaign saw:

We transformed user choices into visually stunning FrappAI images, resulting in over 1200 unique creations.

500+

reposts & mentions

4x

increase in engagement

+4k

follower