# **Enterprise Performance Marketing Agency** .png) ## AI-Powered Advertising ## 400% CTR Improvements. 75% Faster Decisions. Welcome to AI-Powered Performance Marketing. Keenfolk's AI is an end-to-end performance marketing agency for global brands. We utilise our proprietary **IntegrativeAI** methodology to unify siloed data, automate high-volume content creation, and optimise campaign ROI in real-time. Our client roster includes **Nestlé, Coca-Cola, Kellogg's, McDonald's, Merck, Mars, Henkel, HSBC, and BBVA.** We create AI-powered systems that don't wait for month-end reports: • Watch **audience behaviour in real-time** across Google Ads, Meta, programmatic, and paid social • **Spot what's working _right now_—not what worked three weeks ago** • **Shift budgets automatically** to winning segments and **business goals** • **Optimize creative in real time** for higher CTR without waiting for briefs • **Surface insights** the moment they matter, not when it's too late For CMOs at medium ($50M+) and enterprise ($1B+) brands, this is happening today. Decision cycles that used to take weeks now take minutes. Marketing execution finally moves at the speed of information—a data-driven approach your CFO demands. The question isn't whether this shift is coming. It's whether you're moving fast enough while your competitors are already there. **The Enterprise Performance Gap: Why Your Data Isn't Driving Growth** ### Your team has access to more information than ever, yet critical decisions still move at a crawl. **The Reality:** Fragmented campaigns across Google Ads, Meta, programmatic, email, and affiliate networks—each with its own dashboards and reporting. **The Friction:** Your CFO demands consolidated ROI, but you're stuck manually reconciling spreadsheets and building attribution models everyone knows are incomplete. **The Result:** By the time insights surface from monthly reports, market conditions have shifted and opportunities have passed. The impact shows up in four critical areas: **• No unified view** – Performance remains fragmented across platforms, making it difficult to understand which channels truly drive conversions or how they influence each other • **Inability to prove ROI** – Without clean attribution and consolidated reporting, justifying marketing investment to the C-suite requires more effort than it should • **Delayed optimizations** – By the time insights surface, the window for action has narrowed • **AI utilization gap** – While competitors deploy machine learning for real-time optimization, your team is running manual A/B tests that take weeks You have all the components for a high-performing growth system. What's missing is the partner who can unite marketing execution, data infrastructure, and AI optimization into a single operating framework. ### Needs covered: - Predictive Analytics & Audience Targeting - Real-Time Campaign Optimization - Personalization at Scale - Cross-Channel Attribution & Measurement - Creative Intelligence & Testing - Fraud Detection & Brand Safety **Our Solution: The Full-Stack Performance Partner** ### This is where a full-stack customer-forward performance marketing services model fundamentally differs. Our approach is built on - Integrative AI™, our proprietary methodology that connects three critical layers most organisations manage separately: **1. Performance Marketing:** The Growth Engine Hands-on execution of your paid campaigns across all channels—Google Ads, Meta, LinkedIn, programmatic, paid search, and other paid social. We manage campaigns with a singular focus on true performance metrics that matter: CAC, ROAS, conversion rates, and revenue attribution. But execution alone isn't enough at enterprise scale without the right data infrastructure underneath. **2. Data Integration & Analytics:** The Single Source of Truth We build the connective tissue that unifies your customer lifecycle, CRM, e-commerce systems, and BI tools into a single data warehouse. Clean, reconciled data that accurately attributes revenue across the entire customer journey. No more conflicting reports or manual reconciliation. **3. Data Visualization & BI:** Real-Time ROI Visibility Our AI Interactive Dashboard transforms unified metrics into real-time, actionable intelligence. Drill down from high-level KPIs to granular campaign performance in seconds. **4. AI Growth Systems:** Optimization at Machine Speed With unified metrics and real-time visibility in place, we deploy AI systems that optimize faster than any human team could. 1 2 3 #### Proven Results for the World's Largest Brands Since 2018, we've served as the performance branding agency of record for **Fortune 500** enterprises across **CPG, Pharma, Banking, Telecom, and Tech.** Our approach combines campaign execution with data-driven infrastructure to help industry leaders achieve exceptional results across every marketing channel. Our client roster includes **Nestlé, Coca-Cola, Kellogg's, McDonald's, Merck, Mars, Henkel, HSBC, and BBVA.** #### **Performance improvements our clients achieve:** • 400% CTR improvements through AI-powered creative optimization and target audience refinement • 75% time reduction in moving from raw collection to actionable decisions • 93% faster decision-making with real-time dashboards replacing monthly reporting cycles, delivering results that matter to the C-suite • 40%+ reduction in production cycles by automating campaign deployment and testing workflows These aren't projections—they're documented outstanding results from enterprise clients with complex tech stacks, multiple markets, and strict governance requirements. #### **What Clients Say:** "Incredible ability to turn complex data into actionable insights" Omar Carrion, Marketing & Omnichannel Director, Kellogg's (Kellanova) "They always think about WHY and how to make it more meaningful" Victor Tapia, CIO, Reckitt "The team is very passionate about what they do. Our partnership is so effective and enjoyable" Leonardo Gonzales, Digital Marketing Director, The Coca-Cola Company **How We Compare to Other Agencies** ### Attribute **Keenfolks (Execution Partner)** **Traditional Marketing Agencies** **Creative Agencies** **Model** Full-stack execution partner—we build, deploy, and operate your growth systems Siloed service provider—manage campaigns within platform boundaries Creative-first approach—develop campaigns and content assets **Core Focus** Integrated AI growth systems that unite marketing, data, and tech Paid channel optimisation and campaign performance Storytelling, creative strategy, and content production **Key Value** CMO–CTO bridge—a sales-driven approach that translates between marketing and technology Paid media expertise and platform-specific optimisation Award-winning creative and brand-building campaigns **Strength** Speed to value—operational systems running in weeks, not quarters Specialised channel expertise in social media marketing, search, and programmatic Creative excellence and cultural relevance **Outcome** Delivering business results through real-time optimization and unified performance visibility Improved ad spend efficiency within individual channels Memorable experiences and creative assets **Best For** Companies ready to modernize their entire performance marketing operating system Organizations seeking to improve specific campaign performance Companies prioritizing awareness and creative impact over direct ROI ## FAQ ### Have any questions? #### How is Keenfolk different from a traditional media agency? We're an execution partner that both builds and operates your growth systems. Traditional agencies run campaigns but can't integrate with your data infrastructure or build unified systems. Tech consultants design roadmaps but don't execute or operate campaigns. #### What does 'AI-driven performance marketing' actually mean? AI shifts you from analysing past campaigns to optimising in real-time and predicting future outcomes. Practically, this means: 1. AI Interactive Dashboard with real-time performance visibility and predictive ROAS forecasting 2. Automated creative strategy testing and optimisation that improves CTR 3. AI agents that automatically reallocate budgets and refine target audience parameters daily #### How do you help marketing leaders (CMOs) prove marketing ROI to their CFO? We unify fragmented data from all marketing channels into a single source of truth with clean attribution. #### What industries do you specialize in? We have deep expertise serving Fortune 500 clients in: **CPG (Consumer Packaged Goods)**: Nestlé, Coca-Cola, Kellogg's, Mars, Henkel **Pharmaceutical & Healthcare**: Merck, Reckitt **Banking & Financial Services**: HSBC, BBVA **Telecom**: Leading telecommunications providers **Retail & QSR**: McDonald's and global retail chain ## Enterprise marketing teams sit on millions in untapped data value. Learn how CMOs unlock 30-50% ROI improvements by closing their data-to-decision gap.