C O C A - C O L A F E M S A

Services

Keenfolks was tasked with creating a premium content hub, assembling specialists across shopper (POS and merch), digital, and creative to ensure excellence in content production and management.

About Client

The Shopper Creative Factory was a strategic initiative designed to enhance operational efficiency at Coca-Cola FEMSA by assembling a dedicated team, composed of experts specializing in various aspects of asset production.

Challenge

Deliver a 360 always-on asset production support system that excelled in content management, creativity, agility, and quality control to meet Coca-Cola FEMSA's dynamic needs.

Coca-Cola FEMSA, as the world's largest Coca-Cola bottler franchise, and Keenfolks faced the formidable challenge of securing a comprehensive, always-on asset production support system that catered to diverse asset needs, emphasizing excellence in content management, creativity, agility, and quality control.

Solution

Build a dedicated team of experts, spanning shopper marketing, digital, and creative, to establish a top-tier content hub emphasizing content excellence and introduced streamlined processes for 24-hour request responses and client-centric KPIs for enhanced operations and value delivery.

Result

In one year, 7,500 assets were produced within 24-hour request responses. We helped our client improve content production efficiency by streamlining processes and setting client-centric team KPIs.

  • 1 day request intake lead time
  • 25 creative campaigns developed in 1 year
  • 7,500 assets produced in 1 year

Testimonial

"Every now & then we're resistant to change & then you give in & try a new design tool and you love it :)"
Adam Perales
CEO Coca-Cola Mexico

Featured works

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2020-2023