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About Client
The Shopper Creative Factory was a strategic initiative designed to enhance operational efficiency at Coca-Cola FEMSA by assembling a dedicated team, composed of experts specializing in various aspects of asset production.
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Challenge
Deliver a 360 always-on asset production support system that excelled in content management, creativity, agility, and quality control to meet Coca-Cola FEMSA's dynamic needs.
Coca-Cola FEMSA, as the world's largest Coca-Cola bottler franchise, and Keenfolks faced the formidable challenge of securing a comprehensive, always-on asset production support system that catered to diverse asset needs, emphasizing excellence in content management, creativity, agility, and quality control.
Solution
Build a dedicated team of experts, spanning shopper marketing, digital, and creative, to establish a top-tier content hub emphasizing content excellence and introduced streamlined processes for 24-hour request responses and client-centric KPIs for enhanced operations and value delivery.
Content Factory
Data Management
MarTech Development
Social Media
Result
In one year, 7,500 assets were produced within 24-hour request responses.
We helped our client improve content production efficiency by streamlining processes and setting client-centric team KPIs.
1
day request intake lead time
25
creative campaigns developed in 1 year
7,500
assets produced in 1 year
Testimonial
"Every now & then we're resistant to change & then you give in & try a new design tool and you love it :)" @moqups #ux #collaboration
Adam Perales
CEO Coca-Cola Mexico
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2020-2023
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