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D i a g e o

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Services

D i a g e o p a r t n e r e d w i t h K e e n f o l k s t o b r i n g p e r s o n a l i z e d c o c k t a i l d i s c o v e r y t o l i f e t h r o u g h t h e l a u n c h o f t h e “W h a t ’ s Y o u r C o c k t a i l” (W Y C)** A I - p o w e r e d S m a r t A d M o d u l e.**

B y l e v e r a g i n g F l a v o r P r i n t A I a n d a c u s t o m - b u i l t b a c k e n d , D i a g e o t r a n s f o r m e d h o w c o n s u m e r s i n t e r a c t w i t h c o c k t a i l c o n t e n t — m a k i n g i t m o r e e n g a g i n g , r e l e v a n t , a n d d a t a - d r i v e n .

About Client

Diageo is a leading global beverage alcohol company, with iconic brands such as Johnnie Walker, Baileys, Tanqueray, and Guinness. With operations in over 180 countries, Diageo is committed to delivering memorable experiences to consumers through innovation and personalization.

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Challenge

Although cocktails offer rich diversity in color and flavor, they represented only 3% of Google recipe searches — signaling a clear opportunity to elevate cocktail discovery online. Diageo identified the potential to meet rising consumer demand for tailored, taste-based experiences by enhancing its digital ecosystem.

Key opportunities included:

• Increasing the discoverability of cocktail content

• Delivering more personalized and engaging digital experiences

• Gaining deeper insight into consumer flavor preference

• Strengthening content retention and partner engagement through smarter tools

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Solution

Keenfolks worked closely with Diageo’s Global Breakthrough Innovation team to develop a fully integrated, scalable, and engaging digital platform built around key experiences:

Smart Ad Module — An embeddable ad unit that delivers real-time personalized cocktail suggestions using data from Diageo’s FlavorPrint AI. The solution was underpinned by a modular backend architecture, allowing easy API-based integration with third-party content platforms like SimpleRecipes, Allrecipes, and BBC Good Food.

Sticky Div Background

D i a g e o

Services

About Client

Diageo is a leading global beverage alcohol company, with iconic brands such as Johnnie Walker, Baileys, Tanqueray, and Guinness. With operations in over 180 countries, Diageo is committed to delivering memorable experiences to consumers through innovation and personalization.

Challenge

Solution

Keenfolks worked closely with Diageo’s Global Breakthrough Innovation team to develop a fully integrated, scalable, and engaging digital platform built around key experiences:

Personalization

Data Architecture & API Development

UX/UI Design

Smart Ad Module Implementation

Result

Persoanlization taken to the Next Level

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