Kellanova
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Services
Kellanova, a global food manufacturer, transformed its marketing strategy with Keenfolks' data-driven approach. By centralizing data, implementing advanced BI tools, and leveraging AI for personalized content, Kellanova improved campaign effectiveness by 35% and generated over 35 personalized reports in less than three months.
About Client
Kellanova is a global food manufacturing company best known for its beloved brands, including Cheez-It, Pringles, and Pop-Tarts. With a history that goes back over a hundred years, Kellanova has built a strong reputation for quality and innovation in the food sector.
Challenge
Managing and optimizing marketing campaigns across different markets can be complex. With operations in multiple markets worldwide, Kellanova's data was spread across different regions. This made it difficult to get a clear and cohesive view of their marketing performance. Each market had its own way of collecting and storing data, leading to inconsistencies and gaps.
Because of the fragmented data, it was challenging for Kellanova to extract meaningful insights. They struggled to understand market trends, consumer behavior, and the effectiveness of their campaigns.
Solution
Keenfolks created a robust data infrastructure. We integrated 55 different paid media accounts, 34 organic accounts, 19 websites, and several social listening and monitoring tools into a single, cohesive platform. This integration ensured that Kellanova’s data was centralized and easily accessible. To make sense of all this data, Keenfolks introduced advanced BI tools. We set up a centralized BI Command Center as a hub for monitoring and analyzing campaign performance, social media engagement, audience sentiment, and crisis alerts, all in real-time. This command center allowed Kellanova to track key metrics, identify trends, and make data-driven decisions quickly.
Results
The strategy resulted in a significant boost in campaign performance. Kellanova’s marketing efforts became more targeted and effective. Here’s what they achieved:
- +35% Increase in Campaign Effectiveness
- 78% Of the Audience with Direct Purchase Intention
- 35+ Reports Created in One Dashboard in Less Than 3 Months